The Journal of Historical Research in Marketing invites submissions
for a special issue focused on the history of sport marketing. For
this special issue of JHRM we particularly welcome manuscripts from
scholars who address topics focused on the historical experience of
sport marketing (and marketers) in local, national, regional and
global contexts, including but not limited to:
Historical perspectives on sport marketing (e.g. theory, historiography)
Unique challenges presented by the nature of sport, game, and leisure
products marketing
Periodization in sport marketing
How sport marketing helped shape, or was shaped by, marketing
strategies in other industrial sectors
Comparative histories – e.g. the marketing of Olympic vs. local
sports, or amateur vs. professional sports
Sport marketing education and the professionalization of sport marketing
Histories of product innovation and development (e.g. the DH in baseball).
Using history and heritage to market sports
Marketing sports across cultural, economic and political boundaries
The creation of national and international sports markets
Evolution of marketing strategies and tactics, successful and not
(e.g. athlete endorsements, advertising campaigns)
Developments in market segmentation (e.g. gender, age, ethnicity, race). The influence of media transformation.
The submission deadline for this special issue is 30 January 2012 with
an expected publication date of November 2012.
If you are unsure of the suitability of your topic, please contact the
special issue Guest Editors: J. Andrew Ross, University of Guelph, jaross uoguelph.ca or
Stephen Hardy, University of New Hampshire, stephen.hardyunh.edu
Submission procedures:
Submissions for this special issue of JHRM may be sent electronically
in either PDF format or MS Word as an e-mail attachment to either
Guest Editor J. Andrew Ross (at the e-mail address indicated above) or
the JHRM Editor: Professor D.G. Brian Jones, School of Business,
Quinnipiac University, Hamden, CT, USA, bjones1quinnipiac.edu
Please include the phrase "JHRM Submission" in your e-mail subject
line.
Title the submission file attached with the lead author's
surname.
Full submission guidelines can be found at the JHRM web
page: www.emeraldinsight.com/jhrm.htm |
