Aparición de una nueva página web sobre la internacionalización de la empresa española.
Publicado el 26-11-09.
www.kise-project.com
The Kise Project (The Keys to Internalization of the Spanish Enterprise: A Dynamic and Conceptual Analysis), directed by Pr. Nùria Puig, is proud to present his new website. The project aims to identify and to explain the keys to the internationalization of the Spanish firm in the long run and from a comparative perspective. The main hypothesis is that the current internationalization has been the result of a previous and complex learning process, strongly influenced by foreign direct investment and national business culture. The period under study, from the 1880s to the present, involves the diffusion of the second and the third industrial revolutions in Spain. People who are interested in this project are invited to visit the site (www.kise-project.com) , recently posted, and to send us their remarks and suggestions, writing to this address:
r.castro ccee.ucm.es
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